Friday, December 3, 2010

BatteryBox: RedBox For Your Cell Phone Battery


Description
BatteryBox is a kiosk for the exchange of uncharged cell phone batteries for charged cell phone batteries. Customer swipes credit card, may return a used battery, and receive a charged battery. Specifically useful in airports and hotels (business travelers) as well as on college campuses, theme parks, and travel destinations: i.e. anywhere people may be away from home for a period of time. The general public are becoming increasingly dependent on cell phones for their everyday life, yet no solution exists to help when they need quick access to a charged battery.


Locations
I would initially locate my kiosks in airports, hotels, and universities. These are places where cell phone users are exceptionally tied to their phones, thus making our service more valuable in their eyes.


- 20,000 airports in US with ~1.5 BatteryBox kiosks each
- 4,100 universities in US with ~2 BatteyBox kiosks each
- Locate 1 BatteryBox in each of the top 10 hotels in each of the top 100 destination cities.
  = 39,200 locations prior to standard retail outlets


Important Information
- Total cell phone market in the US: 285 million mobile phones. Every battery loses its charge. The battery exchange market is currently below $10 million. 




User Experience
User chooses to either rent, return, or both.
- If renting, the user with select their phone type so that the proper battery is chosen. The user confirms and swipes their credit card. Charged battery is dispensed.
- If returning, the battery slot opens and the user slides the battery into the slot on the machine, much like returning a DVD to RedBox.
- If both returning and renting, the user retuns the battery and is prompted to choose the same battery type (default) or a battery for another phone. Charged battery is dispensed.

1 comment:

  1. I forgot to add:
    - The battery is sold to the user after x number of days.
    - The batteries will be charged at night during off-peak hours (cheaper).

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